Category Archives: Web

Web Design portfolio.

The Power of Motion Graphic Videos in Marketing

Videos are intuitive, natural and come second-nature to viewers

Why not take advantage of one of our essential senses – vision. Having a visualized form of data that is presented in a narrative manner allows your audience to easily comprehend quite a bit of information in a short amount of time. Most videos, animated or not, that combine interesting content, striking imagery and upbeat music greatly enhance one’s understanding and retention of complicated information.

Motion graphic videos demonstrate complicated ideas quickly.

Presenting clear, comprehensive information is a critical piece of successful content marketing. Captivating motion graphic videos can cut through the overwhelming amount of hodgepodge and make the content definitely digestible. According to Statistic Brain, in 2000, the average person’s attention span was 12 seconds, while it is down to 8 seconds in 2013.  That’s a staggering 33% decrease in one year. Now, let’s put that into perspective. If the average video length is 2.7 minutes, will your audience spare the time to watch it in 2014? Internet users want their content now and will not wait around to read pages upon pages of information about a product or service they need. With the popular six-second Vine videos and Instagram’s 15-second videos, this generation of Internet users will surely demand a lot in a very short timeframe. So, make sure you hook them in the very beginning.

Complex data, numerous facts and figures are easily digestible through motion graphic videos.

Our brains can only process a certain amount of large numbers and information at a given time. This is where visual aids come in to play. Motion graphic videos, like OpenText’s, allow viewers to easily understand information by breaking it down into a more comprehensive presentation or narrative. An interesting combination of text, images, music and sometimes, a voiceover, will focus your audience’s attention on significant facts and data instead of forcing them to read several lines of text.

Videos can heighten product and service awareness up to 40% and increase “shareability”.

According to Hubspot, 40% of people will respond better to visual information than plain text. Just one month after the introduction of Facebook timeline for brands, visual content – photos and videos – saw a 65% increase in engagement. In the current age of responsive design and everyone having a mobile device that can connect to the Internet, it’s important to give your audience easier accessibility to view and share videos from any page on a website.

By placing your video on reliable outlets, you have the ability to reach over a billion unique users and visitors each month.

YouTube is the obvious choice for spreading video content. With over a billion unique users and visitors each month, you can guarantee that someone who is interested in your message will see your content on any tech device you can think of. There are also big viewer numbers involved when you share your content on social giant Facebook. According to ComScore, Facebook had 87,005 unique video viewers in the month of April, coming in second only to Google. Even AOL and Yahoo had higher numbers than the motion graphic video-heavy site, Vimeo.

Don’t forget the new tools and non-standard platforms to spread your content.

The founders of YouTube have created MixBit, a new format that allows you to combine your 16 second clips and remix them with any other video in the MixBit community to make one short video. This is an interesting platform to see how your video’s segmented sections can enhance other people’s videos. If any of the videos reach the elusive viral stardom, your piece could be a part of the show.

Pinterest is also an interesting platform to share and pin your motion graphic videos. Not many people know that you can actually pin videos from YouTube and Vimeo, so take advantage of those avenues to spread and share your content.

Motion graphic videos can create memorable stories that will generate buzz for your brand.

When planning out a motion graphic video, it is important to have a detailed and well-thought out storyboard to set the foundation for the unique visual elements your project team will produce. When the story has a captivating narrative, engaging content and useful information, you can ensure that your audience will enjoy and better comprehend your product or service.

See some of the best animated infographic videos of the world

Check out some of the animated infographic work we’ve done for our clients.

Check out some of the motion graphic videos we’ve done for our clients – Pilot Flying J, Carpathia, Half-Off DepotProNova, ABT Molecular Imaging, VMWare and Transilience HD

 

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Might as well face it, we’re Addy’cted to Awards

What a night to be a member of the Pyxl team last Saturday as we ventured out downtown for the 45th Annual Addy Awards, presented by the American Advertising Federation of Knoxville. Just in case you missed the festivities, it was a fun night filled with great music, great food, great friends and great work by very talented agencies in Knoxville.

The main highlight of the evening came when we were announced as a Gold Addy recipient for our website, thinkpyxl.com. What a shock! What surprise! What an accomplishment! Our team is very proud of our site since it’s a major cornerstone establishing Pyxl as a brand new digital company!

Here is the list of awards we were proud to take home:

GOLD

  1. thinkpyxl.com (Business to Business HTML website)

BRONZE

  1. Help Us Name Us Social Media Campaign (Self-Promo, Single Medium Campaign – Web)
  2. Social Media Club Launch Party poster (Print/Collateral Posters)
  3. Pyxl logo (Elements of Advertising – Logos)

As if winning a Gold Addy is not enough excitement, the inner craziness and euphoria prompted half of our team to do shots at the liquor luge at the event as an initial celebratory event. We even caught it on camera (but we have to get releases from the guilty party first).

Even though we only had 4 entries, we were very happy to receive an award nod for all of them. As Pyxl grows, we plan on submitting more entries in the future.

All of the Gold and Silver Addy award winners will go on to compete on the regional level and if successful, will move on to the national Addy Awards show. So congrats to all the other winners, and good luck in the next level.

There were a handful of companies involved in putting together the awards show and Pyxl was in the forefront, spear-heading the Social Media effort to get the word out on up-coming AdFed events. We even set-up a live stream site to be seen by all at the banquet. It was great to see people’s interaction online as awards were mentioned and the crowd’s random musings throughout the evening. Also, one thing that I enjoyed is the camaraderie between fellow designers and other people in the industry.

Overall, we are very pleased at the outcome and look forward to another year of creating beautiful design and marketing projects for our clients.

Robert Palmer – Addicted To Love

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Music Selection and Design Outcomes

albumcoversSo I sit at my desk getting ready to start on a new project at hand. I don’t have a concept or even have a starting point. I turn on iTunes and I slap my poor old semi-noise cancelling headphones on and press play. Most of the time I have it on shuffle and I will listen to what comes on first, but depending on the mood, I keep hitting the right arrow button until something suits me just right at the moment. I’m sure most people do the exact same thing, but has anyone really kept track of their music selections during the design process? Personally, I tend to choose music with faster tempos when my schedule is filled with deadlines. I like to think that it keeps my heart rate fast enough to make me work fast as well.

Sometimes designing a project is like surgery – it takes precision and concentration. So after digging around online, I found an interesting article about which kind of music to choose during surgery. After reading that article, I’m glad I chose to go into the design profession.

So what if you are an album cover designer? I’m certain that you have to listen to the artists’ music before you think about a concept. I went to the HOW Design Conference in Atlanta and had the opportunity to listen to a great designer, Chip Kidd, describe how he came up with the design to Paul Simon’s album, Surprise. To make a long story short, Kidd explained how he sat in Paul Simon’s living room and listened to the new recordings for the album. He picked out the water theme throughout the entire album and learned later that week that his friends were expecting a child. The result of course is a picture combination of a body of water and the kid about a year later when the album came out.

My own personal experience designing an album cover was for West Virginia University’s Jazz Ensemble as a project back in 2000. I had to get into a certain frame of mind and get a feel for jazz while I was putting together the CD package. I remember specifically listening to their recordings and had a strict diet of jazz music during that week. Below is the outcome. I personally think that I could still “Jazz” it up. (By the way, I hate that term).

JazzEnsemble

There is also this blog entry about The Peter Saville Principle on record design, and it mentions that “Music covers are not graphic design, they do not communicate anything… ” One can argue that a lot of album art does not make sense and fail in interpretation, but every album cover, even the bad ones communicate something. I feel that album covers are the best music selection to design outcome examples there is. Just take a look at these great album covers.

Now, by no means I consider myself an expert in music and how it affects outcomes. I am simply interested in finding out how much it affects my own processes. So I went back through my recent project calendar, selected a project. and matched it by date with the songs on the “Last Played” column on iTunes. So here’s a couple notable selections during production.

While working on a landing page:

CarpathiaAcqusitionLandingPage

  1. Flip Flop Rock – Big Boi Feat. Killer Mike & Jay-Z
  2. Encore – Jay-Z
  3. Exodus – Bob Marley
  4. New Song – Sublime
  5. The Fold – Framing Hanley
  6. Oye Como Va – Santana
  7. Godspeed – Anberlin
  8. 86 – Green Day
  9. Dont’ Push – The Exit
  10. You and I both – Jason Mraz

While making a poster for an event:

LaunchPartyPoster

1. Resignation Superman – Big Head Todd And The Monsters
2. Stupid Girl – Cold
3. Shake It Up – The Cars
4. Devil’s Haircut – Beck
5. Get Up – Bleu
6. Ready Or Not – Fugees
7. Full Color Guilt – Boy Sets Fire
8. False Pretense – The Red Jumpsuit Apparatus
9. Start Me Up – The Rolling Stones
10. Found Out About You – Gin Blossoms

While making a panel for a tradeshow:

CorasWorksConfPanelArt

  1. Something’s Always Wrong – Toad The Wet Sprocket
  2. Yesterday To Tomorrow – Audioslave
  3. Creatures (For A While) – 311
  4. Hardcore Punks Can’t Take It – Del the Funky Homosapien
  5. Right Now – Van Halen
  6. #41 – Dave Matthews Band
  7. Fill Her Up – Sting
  8. Perfect – Burn Season
  9. Torture Me – Red Hot Chili Peppers
  10. Wasted – Zebrahead

While collaborating on a blog:

SharePointSaturdayShirt

  1. I Get It – Chevelle
  2. Champagne Supernova – Oasis
  3. Get Up and Jump – Red Hot Chili Peppers
  4. Favorite Things – Incubus
  5. Someday I Suppose – Mighty Mighty Bosstones
  6. One Headlight – The Wallflowers
  7. Are You Gonna Be My Girl – JET
  8. Inside Out – Eve 6
  9. A Praise Chorus – Jimmy Eat World
  10. The Hand that Feeds – Nine Inch Nails

Basically, anyone can come up with their own conclusion based on what I presented here. I think the selections were heavily based on my mood at the time and maybe how exciting the project was. Overall, this was a fun and interesting look at an overlooked part of my day. Would be interested to see what the rest of the working world listens to. Rock On!

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SMC Knoxville Launch Party

LaunchPartyPosterYou (people from Knoxville or surrounding areas) are invited to the SMC Knoxville Launch Party on Tuesday, July 21st.

I decided to take the low budget promotion a littler further by making an poster filled with random selection of imagery that still reflect our thoughts on social media.

You can find out more details at the SMC Knoxville site. And of course this public message was brought to you by yours truly, Pyxl and the people at Mashable.

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