What a night to be a member of the Pyxl team last Saturday as we ventured out downtown for the 45th Annual Addy Awards, presented by the American Advertising Federation of Knoxville. Just in case you missed the festivities, it was a fun night filled with great music, great food, great friends and great work by very talented agencies in Knoxville.
The main highlight of the evening came when we were announced as a Gold Addy recipient for our website, thinkpyxl.com. What a shock! What surprise! What an accomplishment! Our team is very proud of our site since it’s a major cornerstone establishing Pyxl as a brand new digital company!
Here is the list of awards we were proud to take home:
- thinkpyxl.com (Business to Business HTML website)
- Help Us Name Us Social Media Campaign (Self-Promo, Single Medium Campaign – Web)
- Social Media Club Launch Party poster (Print/Collateral Posters)
- Pyxl logo (Elements of Advertising – Logos)
As if winning a Gold Addy is not enough excitement, the inner craziness and euphoria prompted half of our team to do shots at the liquor luge at the event as an initial celebratory event. We even caught it on camera (but we have to get releases from the guilty party first).
Even though we only had 4 entries, we were very happy to receive an award nod for all of them. As Pyxl grows, we plan on submitting more entries in the future.
All of the Gold and Silver Addy award winners will go on to compete on the regional level and if successful, will move on to the national Addy Awards show. So congrats to all the other winners, and good luck in the next level.
There were a handful of companies involved in putting together the awards show and Pyxl was in the forefront, spear-heading the Social Media effort to get the word out on up-coming AdFed events. We even set-up a live stream site to be seen by all at the banquet. It was great to see people’s interaction online as awards were mentioned and the crowd’s random musings throughout the evening. Also, one thing that I enjoyed is the camaraderie between fellow designers and other people in the industry.
Overall, we are very pleased at the outcome and look forward to another year of creating beautiful design and marketing projects for our clients.
Robert Palmer – Addicted To Love
So I sit at my desk getting ready to start on a new project at hand. I don’t have a concept or even have a starting point. I turn on iTunes and I slap my poor old semi-noise cancelling headphones on and press play. Most of the time I have it on shuffle and I will listen to what comes on first, but depending on the mood, I keep hitting the right arrow button until something suits me just right at the moment. I’m sure most people do the exact same thing, but has anyone really kept track of their music selections during the design process? Personally, I tend to choose music with faster tempos when my schedule is filled with deadlines. I like to think that it keeps my heart rate fast enough to make me work fast as well.
Sometimes designing a project is like surgery – it takes precision and concentration. So after digging around online, I found an interesting article about which kind of music to choose during surgery. After reading that article, I’m glad I chose to go into the design profession.
So what if you are an album cover designer? I’m certain that you have to listen to the artists’ music before you think about a concept. I went to the HOW Design Conference in Atlanta and had the opportunity to listen to a great designer, Chip Kidd, describe how he came up with the design to Paul Simon’s album, Surprise. To make a long story short, Kidd explained how he sat in Paul Simon’s living room and listened to the new recordings for the album. He picked out the water theme throughout the entire album and learned later that week that his friends were expecting a child. The result of course is a picture combination of a body of water and the kid about a year later when the album came out.
My own personal experience designing an album cover was for West Virginia University’s Jazz Ensemble as a project back in 2000. I had to get into a certain frame of mind and get a feel for jazz while I was putting together the CD package. I remember specifically listening to their recordings and had a strict diet of jazz music during that week. Below is the outcome. I personally think that I could still “Jazz” it up. (By the way, I hate that term).
There is also this blog entry about The Peter Saville Principle on record design, and it mentions that “Music covers are not graphic design, they do not communicate anything… ” One can argue that a lot of album art does not make sense and fail in interpretation, but every album cover, even the bad ones communicate something. I feel that album covers are the best music selection to design outcome examples there is. Just take a look at these great album covers.
Now, by no means I consider myself an expert in music and how it affects outcomes. I am simply interested in finding out how much it affects my own processes. So I went back through my recent project calendar, selected a project. and matched it by date with the songs on the “Last Played” column on iTunes. So here’s a couple notable selections during production.
While working on a landing page:
- Flip Flop Rock – Big Boi Feat. Killer Mike & Jay-Z
- Encore – Jay-Z
- Exodus – Bob Marley
- New Song – Sublime
- The Fold – Framing Hanley
- Oye Como Va – Santana
- Godspeed – Anberlin
- 86 – Green Day
- Dont’ Push – The Exit
- You and I both – Jason Mraz
While making a poster for an event:
1. Resignation Superman – Big Head Todd And The Monsters
2. Stupid Girl – Cold
3. Shake It Up – The Cars
4. Devil’s Haircut – Beck
5. Get Up – Bleu
6. Ready Or Not – Fugees
7. Full Color Guilt – Boy Sets Fire
8. False Pretense – The Red Jumpsuit Apparatus
9. Start Me Up – The Rolling Stones
10. Found Out About You – Gin Blossoms
While making a panel for a tradeshow:
- Something’s Always Wrong – Toad The Wet Sprocket
- Yesterday To Tomorrow – Audioslave
- Creatures (For A While) – 311
- Hardcore Punks Can’t Take It – Del the Funky Homosapien
- Right Now – Van Halen
- #41 – Dave Matthews Band
- Fill Her Up – Sting
- Perfect – Burn Season
- Torture Me – Red Hot Chili Peppers
- Wasted – Zebrahead
While collaborating on a blog:
- I Get It – Chevelle
- Champagne Supernova – Oasis
- Get Up and Jump – Red Hot Chili Peppers
- Favorite Things – Incubus
- Someday I Suppose – Mighty Mighty Bosstones
- One Headlight – The Wallflowers
- Are You Gonna Be My Girl – JET
- Inside Out – Eve 6
- A Praise Chorus – Jimmy Eat World
- The Hand that Feeds – Nine Inch Nails
Basically, anyone can come up with their own conclusion based on what I presented here. I think the selections were heavily based on my mood at the time and maybe how exciting the project was. Overall, this was a fun and interesting look at an overlooked part of my day. Would be interested to see what the rest of the working world listens to. Rock On!